The Gulf Incentive, Business Travel & Meetings Exhibition (GIBTM), organised by Reed Travel Exhibitions is unveiling a new feature area for the second show that will take place from April 8 to 10 at the Abu Dhabi National Exhibition Company Centre (ADNEC).
The new European Pavilion will provide space for convention bureaus, NTOs, conference venues and hotels.
This area will enable European companies who do not have the Middle East as a priority market at the moment, to participate in a smaller more cost effective way.
A special package costing $4,500 has been created and exhibitors will have access to the GIBTM Hosted Buyer’s pre-scheduled appointment system, networking events and to the pre-event publicity and promotional campaigns. The cost of the package is $4,500.
Graeme Barnett, event director said: “We want venues and destinations from Europe to be given an opportunity to be part of the growing Middle East meetings and incentives industry. For those who have a limited promotional budget for this region at the moment, we are offering them a starter package enabling them to test the market on a more economical basis. It will be a unique way to do business and a valuable opportunity to test the water.”
Another new element for this year is the Technology and Event Services Village @ GIBTM. This dedicated area will feature the latest technology products as well as an array of support services and products for the meetings and incentives industry.
GIBTM is encouraging meetings and incentives buyers and decision makers to apply for a Hosted Buyer place. Professionals who work in the Middle East and Gulf region as a meeting planner, in-house travel manager, conference organiser, event organiser, PA responsible for arranging meetings and finding venues and independent agencies can all apply.