Norwegian Cruise Line (NCL), the innovator in global cruise travel, and Sixthman, the global leader of festival-at-sea vacation experiences, announced Jeff Cuellar to succeed Anthony Diaz as its new Chief Executive Officer.
As the new CEO of Sixthman, a wholly owned subsidiary of Norwegian Cruise Line, Cuellar will focus on continuing the company’s upward trajectory of growth by focusing on bringing passionate communities together through diverse and exciting experiences. He will also be responsible for continuing to position Sixthman as the leader in the entertainment-based cruise space. “Sixthman had an incredible year, welcoming new communities to experience the magic that the team delivers at sea,” said David J. Herrera, president of Norwegian Cruise Line. “Much of that success was built upon the foundation laid by Anthony Diaz during his tenure, and we at NCL thank him for all of his efforts over the years. Now, I am excited to welcome the next chapter for Sixthman with Jeff Cuellar as the newly appointed CEO. Given his strong 24-year track record in the entertainment and hospitality industry, I am confident Jeff is the perfect person to lead Sixthman forward into its very bright future and continue to build on its 2023 successes.”