In the first half of 2023, Jamaica witnessed a significant increase in arrivals from the UK, with a remarkable 69.2 per cent surge compared to 2021. This growth has resulted in record-breaking earnings exceeding $2 billion.
This outstanding growth showcases the resilience of Jamaica’s tourism industry in the face of global challenges, affirming its status as a premier travel destination and top Caribbean Island for the UK holidaymaker.
As Hon. Edmund Bartlett, Minister of Tourism at the Jamaica Tourist Board, explains, “We know that in this post-pandemic world, the need to travel and feed the soul is more important than ever. As we continue our bullish pandemic recovery plan, Jamaica remains a leading global tourist destination with many new developments and hotel openings in the pipeline.”
In response to the challenges posed by the pandemic, Jamaica embarked on an ambitious tourism recovery initiative in 2022, kicking off with their renowned “Come Back” campaign. Donovan White, Director of Tourism at the Jamaica Tourist Board elaborates, “Our bullish tourism recovery plan has enabled us to set our targets high and implement our latest global advertising campaign, ‘Come Back.’” Jamaica’s recently launched “Come Back” campaign is an invitation to heal one’s soul in the welcoming embrace of Jamaica. The campaign resonates with travellers seeking more authentic, eco-friendly experiences and ways to immerse themselves in unique local cultures. Donovan White, Director of Tourism at the Jamaica Tourist Board, noted, “In this post-pandemic world, the need to travel and feed the soul is more important than ever, and our island meets this need for every type of traveller.”
With plans to introduce 8,500 new rooms by 2025, a 33 per cent room capacity increase, and elevate foreign exchange earnings by nearly 50 per cent, Jamaica’s recovery efforts have been nothing short of audacious and continue to set challenges at new heights. Exciting additions include Excellence Oyster Bay, Wyndham, and a Hard Rock Hotel and Casino.