Priority Pass, part of the Collinson Group, has announced a new suite of member benefits including digital membership cards and a host of membership offers coinciding with the launch of an innovative smartphone app and new website.
The original and world’s largest, independent airport lounge access programme currently offers 850+ lounges including access to premium airport lounges at Dubai International Airport, Al Maktoum International Airport, Abu Dhabi International Airport and Sharjah International Airport. The 23-year-old brand now offers members access to over 850 lounges including the recently announced ‘Aspire, the Lounge and Spa at LHR T5’ – the first independent airport lounge at London Heathrow Terminal 5. Commenting on the announcement, Stephen Simpson, global marketing director, Lifestyle Benefits at Collinson Group, says, 'Priority Pass’ focus groups and member data highlight how travellers prefer to enhance their travel with benefits such as lounge access, concierge services and exclusive experiences at their destinations. Many members see lounges as a valued refuge from increasingly busy airports and a benefit they enjoy sharing with friends, family and colleagues as guests.'