HMH – Hospitality Management Holdings has set in motion an aggressive expansion strategy in the Emirates with a target to triple its inventory of rooms by 2020. The group’s CEO Laurent A. Voivenel said, “We are in the process of negotiating several exciting projects in the UAE that will boost our existing inventory of keys by three times in the next five years.”
“Given the growth prospects, the UAE is our prime focus for expansion. Over the next five years our strategy is to triple our market presence in the country through organic growth. Currently, we have some exceptional landmark properties in various parts of the emirates such as The Ajman Palace Hotel, Coral Beach Resort Sharjah, Coral Deira Dubai and EWA Dubai Deira Hotel. To tap further into the emirates’ high growth potential, we have identified a number of projects in strategic locations that we expect to materialise soon.”