Starwood Hotels & Resorts Worldwide introduced Tribute Portfolio, the company’s 10th brand and second collection of independent hotels last month.
The brand made its debut with the iconic Royal Palm South Beach Miami and will soon open new hotels in Asheville, North Carolina, Nashville, Tennessee, Savannah, Georgia, and Charleston, South Carolina. "We believe Tribute Portfolio will be an exciting solution for hotel owners of distinct properties who wish to maintain their independent spirit, yet benefit from Starwood’s powerful distribution, loyalty and sales platforms," says Adam Aron, Starwood’s chief executive officer. "Our mission with Tribute Portfolio is very simple: bring great hotels in great destinations to our loyal Starwood Preferred Guest (SPG) members, who make up more than half of all Starwood stays."