EMAAR Hospitality Group has announced a new mid-market lifestyle hotel brand, Rove Hotels, which will roll out in 10 properties across central locations in Dubai and the region by 2020.
Developed by Emaar and Meraas Holding, Rove Hotels aim to deliver value hospitality experiences for the young and young-at-heart global traveller.Rove will infuse 21st century innovation and Dubai’s heritage and its remarkable leaps of achievement. The properties aim to serve as tech-savvy, social and cultural hubs for international explorers.Philippe Zuber, chief operating officer of Emaar Hospitality Group, says, “To be set in central destinations and bringing a distinctive new lifestyle-inspired value hospitality experience, Rove Hotels will also support the preparations and hosting of the World Expo 2020. We have made significant progress with our first project – Rove Za’abeel – while five other properties will open in the coming years in Al Wasl, Port Saeed, Al Jafiliya, Oud Metha and Dubai Marina.”All Rove Hotels reflect the core attributes of the dynamic lifestyle brand. The rooms are spacious at 26 sq m and feature a 42-inch TV screen complete with media hub, designer mattresses and a modern bathroom. Nearly half the rooms are interconnected making RoveHotels a family-friendly destination, allowing families comfortable yet affordable accommodation options.Innovative services include an e-Concierge application provided on smartphones and a self check-in station eliminating waiting time in addition to the convenience of late check-outs. All hotels will also have a 24-hour self-service laundromat. Only 20 minutes from the Dubai International Airport and directly opposite The Dubai Mall, the world’s most-visited and largest retail and entertainment destination, Rove Za’abeel will feature 420 rooms in 14 floors, providing a stylised, culturally inclined and connected getaway for guests. The foundation works have been completed with scheduled opening later this year.Emaar Hospitality Group is defining a new niche with Rove Hotels that will complete the spectrum of lifestyle hospitality experiences offered through its other popular brands, The Address Hotels + Resorts and Vida Hotels and Resorts.The Address Hotels + Resorts and The Address Downtown Dubai, the first property to open under The Address brand, scooped two prestigious awards at the recent Global Traveler Awards 2014. The Address Hotels + Resorts won the award for ‘Best Hotel Chain in the Middle East,’ for the second time running, while The Address Downtown Dubai was voted as the ‘Best Individual Hotel in the World’ for the fourth consecutive year.