BIN HAIDER Hospitality, a subsidiary of Mohammad Omar Bin Haider Group (MOBH), has unveiled its latest five-star hotel – Grand Excelsior Hotel Sharjah, UAE – in April. The 12-storey, 180-room rebranded property is designed to cater exclusively for GCC and international travellers.
“Grand Excelsior Hotel Sharjah is our group’s third hotel to be internally branded as a Grand Excelsior Hotels & Resorts, and follows on the recent re-branding of two Grand Excelsior Hotels that are currently operational in Bur Dubai and Al Barsha areas in the emirate of Dubai. Grand Excelsior Hotel Sharjah is a five-star property,” says David Cockburn, group general manager, Bin Haider Hospitality Division.He points out that the Grand Excelsior Hotel brand has been developed in response to growth opportunities, including those presenting following Dubai’s successful bid to host Expo 2020. Bin Haider Hospitality is tapping into the growing market demand for an upscale hotel brand that reflects pride in the Arabian customs and the local traditions.As the third largest of the seven Emirates, Sharjah offers visits a unique Arabian experience, with its many heritage sites, museums and majestic mosques set against the natural beauty of the Arabian dessert. Cockburn stresses that the launch of The Grand Excelsior Hotel Sharjah will further reinforce Bin Haider Hospitality’s growth aspirations in the region, as the group plans to build seven new hotel projects across the UAE.“Our plan is to be present in key locations across Dubai including the Palm Jumeirah, DuBiotech City, Studio City, DMZ and Al Nahda. The group’s five year strategy is to more than double current Hotel portfolio leading up to 2020,” he says.“Our current strategic relationships with Starwood and IHG will be expanded, and we will also be introducing additional global branded management groups to our portfolio and further expanding our Grand Excelsior Hotels and Resorts brand throughout Dubai and the region,” he adds.“The Grand Excelsior Hotel Sharjah takes the best aspects of renowned Arabian hospitality and applies international scale, through its affiliation with Preferred Hotel Group and unparalleled insights into the emirate’s market to deliver a traditional high-end consistent experience.”