DUBAI’S Department of Tourism and Commerce Marketing (DTCM) was established in January 1997 and works to broaden Dubai’s tourism offering. It collaborates with stakeholders to promote tactical campaigns to ensure that hotel occupancy rates are high all year round.
Dubai has an amazing story to tell – it is well known for luxury, shopping, Arabian heritage, sun and sand but also has a rich culture and growing art scene. One unique selling point of the destination is that it offers a range of activities and attractions based in the desert, city and on the coastline.
Dubai is the proud home of a number of world-famous attractions such as the Burj Khalifa, the Palm Jumeirah and the Burj Al Arab, but as a city, there is much more to Dubai than the iconic architectural landmarks, malls and beaches that many people know. Residents and visitors alike enjoy a wide range of activities such as wildlife safaris, camping, skydiving, skiing, scuba diving and fishing.
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Dubai offers a myriad experiences, both modern and rustic |
Dubai is a very young city, in age as well as spirit. This comes through in its enterprises, the most recent being DTCM joining the #MyDubai initiative, launched via HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai’s Instagram and Twitter accounts. #MyDubai is an initiative to create the world’s first autobiography of a city, encouraging the people of Dubai to share compelling moments of their lives and the true culture and soul of the city that lies beneath the urban experiences.