IHG (InterContinental Hotels Group) announced its first set of signings for the new Hualuxe Hotels and Resorts brand. Eight management contracts have been signed since the brand launch earlier this year, including hotels in Beijing and Shanghai, as well as six emerging business and leisure destinations across the country.
Hualuxe Hotels and Resorts is the first international hotel brand specifically designed for Chinese consumers focusing on the unique aspects of Chinese etiquette, the importance of rejuvenation, status recognition and enabling spaces that reflect local customs and heritage. It takes the best aspects of renowned Chinese hospitality and applies IHG’s international scale, powerful systems and unparalleled insights into the Chinese market and will consistently deliver what consumers expect in China today.
IHG sees the opportunity for this brand to be in over 100 cities in China over the next 15 - 20 years.
The eight newly signed hotels and resorts are expected to open between 2014 and 2016 are Hualuxe Beijing Xinan (380 rooms), Hualuxe Shanghai Pudong Kangqiao (400 rooms), Hualuxe Chengdu High-Tech West (350 rooms), Hualuxe Zhangjiajie Resort (380 rooms) Hualuxe Ordos Dongsheng (300 rooms), Hualuxe Foshan Nanhai (350 rooms), Hualuxe Yangjiang City Centre (282 rooms) and Hualuxe Fuzhou Downtown (330 rooms).