THE Ilyas & Mustafa Galadari Group (IMG Group) has announced a license agreement with Marvel Entertainment, to build and operate a new indoor family entertainment centre called Marvel Adventure, which is scheduled to open by the end of 2013 in the UAE.
The centre will be housed within a large fully enclosed 1.2-million-sq-ft themed family entertainment destination in the City of Arabia development along Emirates Road in Dubai. It is part of an ongoing development that is set to be the region’s largest entertainment destination.
The official ground breaking ceremony was held last month to mark the start of construction. The 350,000-sq-ft Marvel Adventure family entertainment centre will include retail outlets, dining facilities and a range of interactive entertainment experiences featuring Marvel characters.
“We are pleased to collaborate with Marvel for our multi-faceted themed family entertainment destination. This will be one part of the region’s largest temperature controlled entertainment destinations that IMG is developing which is sure to be a strategic landmark in Dubai, appealing to the region as well as other parts of the world,” said Ilyas Galadari and Mustafa Galadari, of IMG Group.
The initial plans for the family entertainment centre include: merchandise and retail outlets stocking a full range of Marvel merchandise; food and beverage facilities covering a wide range of international cuisines; interactive entertainment experiences based on Marvel characters; and acres of common areas and facilities.
The overall facility for the themed destination will be in excess of 1.2 million sq. feet in its first stage and will be the largest temperature controlled indoor entertainment destination in the world. It is designed for 10,000-plus visitors per day.