TIME Hotels Management (Time), the new Dubai-based hospitality company, has announced that it will participate for the first time in Arabian Travel Market (ATM) this year. Having recently entered the Middle East hospitality sector by securing management contracts for six properties in the UAE – including two hotels and four hotel apartments – Mohamed Awadalla, area vice president, Time, sees the company’s ATM debut as an opportunity to leverage its new brand in the region’s hospitality and travel and trade sectors.
“Time is a young, ambitious hospitality company with plans to expand our portfolio of hotels and strengthen our brand identity in the Middle East,” Awadalla said.
“ATM provides us with a perfect opportunity to do exactly that. With the region’s leading hoteliers, tour operators, travel agents and hospitality executives all assembled under one roof we will look to consolidate our portfolio of existing partners while also seeking new trade partnerships to better align us with our target markets such as GCC families and frequent independent travellers.”
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A view of the Time Hotel Management accommodation product |
And the fact that ATM is being held in Dubai provides another opportunity for Time, Awadalla says: “Five of our six properties are situated in the emirate. And considering business travellers from neighbouring states are one of our target guest profiles, Time offers the requisite accommodation for all attending this year’s event.”
Time’s recent arrival into the hospitality industry comes at a time when the UAE’s travel and tourism trade is booming once again.