AIMING to expand its guest profile in new European markets, the Coral Beach Resort – Sharjah will be sending a delegation to the ITB travel exhibition in Berlin to promote a new all-inclusive summer package at the hotel.
According to Jean-Pierre Simon, regional general manager, Northern Emirates, Coral Hotels & Resorts, “15 per cent of guests at the hotel originate from Germany. There is potential to increase this while also tapping in to other regional markets such as Poland and the Czech Republic.
“While the Coral Beach Resort enjoyed extremely healthy occupancy rates last year, averaging 85 per cent, and has begun 2012 with very positive guest arrivals, we know that long-term sustainability of profit is dependent on generating a mix of business,” he says.
“Reliance on just a few source markets can be detrimental if there is a downturn, and we are looking to broaden our customer base in Europe through participation at ITB – which remains the biggest and most influential of any travel trade events.”
The 156-room resort features an extensive sand beach and two pools, plus a range of sports and leisure facilities including the Aladdin kids’ club with dedicated pool and indoor playroom, and management will be promoting an all-inclusive deal valid through the summer that is targeted primarily at families.
“With festivals in both Sharjah and Dubai during the summer months, it is an ideal time to visit the area with plenty to amuse both children and adults,” adds Simon. “Prices are extremely competitive, and we are hopeful that our new packages will appeal to travellers in Europe who want to try out a new destination.”
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.