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Coral Beach Resort heads to Berlin
February 2012 2074

AIMING to expand its guest profile in new European markets, the Coral Beach Resort – Sharjah will be sending a delegation to the ITB travel exhibition in Berlin to promote a new all-inclusive summer package at the hotel.

According to Jean-Pierre Simon, regional general manager, Northern Emirates, Coral Hotels & Resorts, “15 per cent of guests at the hotel originate from Germany. There is potential to increase this while also tapping in to other regional markets such as Poland and the Czech Republic.

“While the Coral Beach Resort enjoyed extremely healthy occupancy rates last year, averaging 85 per cent, and has begun 2012 with very positive guest arrivals, we know that long-term sustainability of profit is dependent on generating a mix of business,” he says.

“Reliance on just a few source markets can be detrimental if there is a downturn, and we are looking to broaden our customer base in Europe through participation at ITB – which remains the biggest and most influential of any travel trade events.”

The 156-room resort features an extensive sand beach and two pools, plus a range of sports and leisure facilities including the Aladdin kids’ club with dedicated pool and indoor playroom, and management will be promoting an all-inclusive deal valid through the summer that is targeted primarily at families.

“With festivals in both Sharjah and Dubai during the summer months, it is an ideal time to visit the area with plenty to amuse both children and adults,” adds Simon.  “Prices are extremely competitive, and we are hopeful that our new packages will appeal to travellers in Europe who want to try out a new destination.”

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