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Numbers tell dual tale

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THE number of guests staying in Abu Dhabi’s hotels and hotel apartments last month dipped five per cent on last year but the number of guest nights increased 14 per cent.

In all some 116,492 guests stayed the emirate’s hotels during August accounting for 407,766 guest nights.

“The overall increase in guest nights is influenced by the number of longer staying guests in hotel apartments and also impacted the average-length-of-stay, which was up by 20 per cent. Some of the performance can also be attributed to temporary relocations deriving from unrest in some Middle East countries,” said ADTA’s strategy and policy director, Lawrence Franklin.

Occupancy for August rose two per cent on August 2010, largely attributable to a six per cent rise in hotel apartment occupancy with hotels achieving only a one per cent increase in occupancy. Comparative month-on-month room rates dipped 15 per cent.

Despite the fall in guest numbers the destination achieved a 13-per-cent increase in guest numbers in the first eight months of 2011.

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