LEADING hotel management company Rotana and the Elegant Hotels Group have announced a strategic alliance to build the first two Centro business traveller hotels in Riyadh and Al Khobar, Saudi Arabia.
Conceived by Rotana and designed by LWD, Centro Hotels by Rotana is a lifestyle brand and signals the start of a bold new genre of hospitality.
Business travel and accommodation for the budget conscious executive is an increasingly important market in the region and the Centro Hotels by Rotana concept is specifically designed to cater to this rapidly expanding market.
Appealing to large corporate entities, small and medium business owners and individual travellers, Centro by Rotana is an ‘essential service’ hotel brand and will meet the demands of a new generation of traveller seeking finesse and functionality at reasonable rates.
“We are redefining the conventional concept of economical comfort and offering affordable superior- class accommodation and hospitality,” said Selim El Zyr, president and CEO of Rotana.
Centro in Riyadh will be located in a prime location between King Fahd Road and Olaya Street in the growing business district of Al-Olaya and will offer 160 rooms and suites. Centro Al Khobar will sit on a prime piece of land on the corniche with unobstructed views of the sea, offering 235 rooms and suites.
Providing unique living spaces in a contemporary environment, both properties will feature amenities specifically geared to the needs of the travelling executive including well-appointed executive centres, meeting rooms, gymnasiums and swimming pools.
This is in addition to ‘C.Taste’, which is a three meal restaurant with an all-day dining menu, ‘C.Mondo’ offering a selection of beverages and snacks and ‘C.Deli’, an innovative 24-hour deli take-away dining concept allowing guests to enjoy great food and to consume their purchase on the spot, in the lobby lounge or, if they prefer, in the privacy of their rooms.
“Rotana is working towards the opening of 25 Centro Hotels by Rotana properties across the Mena region by 2014, introducing a unique out-of-the-box solution for the mid-tier market,” concluded El Zyr.