Austria expects an economic windfall with this month's Euro 2008.
The football championship, which runs for three weeks from June 7, is one of the world's top sporting events, and the country, which hosts the event with Switzerland, is hoping it will bring in both seasoned travellers and football fans on their first visit.
Nearly two million additional overnight stays are expected during the three weeks. Petra Stolba, head of the Austrian National Tourist Office, told Associated Press: 'We are convinced that the Euro 2008 will shine the spotlight on Austria, and this advertising value is immeasurable.'
Economists working for the government put the economic benefit to Austria at $492.1 million, or 0.15 percent of annual GDP. In Germany, the World Cup added about 0.3 per cent to GDP, the government said, and visiting soccer fans apparently spent about 50 percent more than other tourists.
Already UEFA has sold all its tickets for the matches, and the only passes available now are illegal resale tickets.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.