Georges Abi Aad has appointed director of sales and marketing of Lebanon's first Crowne Plaza Hotel, due to open on Hamra Street early next year.
He previously held the same position at Accor, Lebanon, for over a year. The Crowne Plaza Beirut is the sixth hotel in Lebanon to be managed by Six Continents Hotels.
After earning a degree in Computer Science and Business Management from Saint Joseph University, he left Lebanon for the Gulf, where he spent five years Ñ first as tour manager with Travel and Transport Services in Saudi Arabia, then as sales manager with Gulliver's Travel Agency in Dubai.
Aad expects his experience in the Gulf to serve him well now that regional travel trends increasingly point to Lebanon as a destination for Arab travellers.
"Having designed products for this particular market, I am familiar with its needs," he said.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.