FOR the first time at ATM 2006, Fairmont Hotels and Resorts will host a stand alone booth promoting all Fairmont hotels, according to a hotel spokesperson.
“We will be utilising the booth to highlight our expansion in Europe, Africa and the Middle East, including new properties in Cairo, on Dubai’s Palm Island, Abu Dhabi, Kenya, and South Africa,” says Kent Cooper, director of sales and marketing, the Fairmont Dubai.
The chain’s iconic flagship Dubai property has been operational since 2002 and will also be promoted at the event. “The Middle East, specifically the GCC, is the primary and most important market for the Fairmont Dubai. The majority of marketing and sales efforts are focused in this region,” says Cooper.
While the party animals will be queuing up to get to the Fairmont Dubai’s exclusive ATM party, the property itself has much to talk about this year. “We recently relaunched the entire second floor as a premier dining and relaxation destination, adding a funky new wine bar, Cin Cin, and extensively updating The Exchange Grill and Cigar Bar. Additionally, we just opened Cafe Sushi in the lobby, an intimate, interactive space that’s perfect for a quick business lunch or snack.”
The chain’s recent acquisition by Colony Capital and Kingdom Hotels International will position Fairmont and Raffles as a luxury global hotel leader with 120 hotels in 24 countries, says Cooper. Future Fairmont Hotels & Resorts also include locations in Cairo, Turks & Caicos, Abu Dhabi and Dubai's Palm Islands.