Budget’s overall business up 35pc
AMONG the fastest growing firms in the UAE is Budget Rent A Car, which recorded an upswing of 35 per cent across all segments of business last year.
This growth, said Duncan Peat, general manager Budget, UAE, comes as a result of the firm’s unique positioning through all segments of transportation services. In addition to traditional self-drive services, the firm offers long-term leasing, commercial vehicles rental, four-wheel drives specially adapted for safari use, transfer services, chauffeur drive and a top-of-the-range coach service using the latest Mercedes luxury coaches.
“The growth in Budget’s business has outperformed the market and our market share in all areas is consistently increasing,” said Peat. “This confirms that our concentration on quality service is the right approach; visitors and residents have come to expect a high quality of trouble-free service from all travel-related industries. Naturally, we will continue with our efforts to maintain and improve further the quality service we provide.”
This year, the age of Budget’s fleet will be further reduced to give an average of around nine months on self-drive vehicles. New models will be brought into the fleet as soon as manufacturers introduce them to the market. “Our target for 2005 is to increase that to 20 per cent,” added Peat.