Strong presence for Budget
Budget Rent a Car, a member of the UAE-based Liberty Group, has been a leading player in the UAE car rental business for over 30 years.
“Budget has the short term business for daily and weekly rentals which caters to tourism and leisure, whereas the long term business (monthly and leased rentals) comes from the corporate sector. We get the bulk of our daily rentals from tourism, whereas the leasing business is driven by the local and expatriate community, in keeping with the industry trend. Both daily, weekly and lease business performed very well and that has contributed to further growth in 2012,” said Salim Damji, senior general manager for Budget Car & Van Rental in the UAE.
“The local market is improving and the demand is shifting to high-end cars. We will be adding new models of Cadillac, Opel, Chevrolet and other vehicles to expand our fleet, in response to the changing trends of the local market.
Currently Budget has 22 branches across UAE. This year the company plans to strengthen the network aggressively across the country by increasing our branches, hotlines and micro-links allowing for easier access to customers and better saturation into the Middle East market.
“Our main focus in 2013 will be to boost our market share from tourism and the corporate sector,” he further added.
Budget also plans to introduce a new loyalty programme which will reward regular customers with substantial discounts and also enable them to benefit from our day to day promotions. The company also plans to introduce Chevrolet Camaro in daily rentals, based on market research which revealed a strong preference for such high-end sports vehicles.