AMONG the fastest growing firms in the UAE is Budget Rent A Car, which recorded an upswing of 35 per cent across all segments of business last year.
This growth, said Duncan Peat, general manager Budget, UAE, comes as a result of the firm’s unique positioning through all segments of transportation services. In addition to traditional self-drive services, the firm offers long-term leasing, commercial vehicles rental, four-wheel drives specially adapted for safari use, transfer services, chauffeur drive and a top-of-the-range coach service using the latest Mercedes luxury coaches.
“The growth in Budget’s business has outperformed the market and our market share in all areas is consistently increasing,” said Peat. “This confirms that our concentration on quality service is the right approach; visitors and residents have come to expect a high quality of trouble-free service from all travel-related industries. Naturally, we will continue with our efforts to maintain and improve further the quality service we provide.”
This year, the age of Budget’s fleet will be further reduced to give an average of around nine months on self-drive vehicles. New models will be brought into the fleet as soon as manufacturers introduce them to the market. “Our target for 2005 is to increase that to 20 per cent,” added Peat.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.