Avis’ business in the Middle East in 2004 showed very strong results in all countries, as a result of increased domestic rentals and sales activities, and an increased focus on international opportunities.
During 2004, the move to a new regional office in Jeddah has provided a regional focus on leasing and rent a car activities in Saudi Arabia, as part of its overall network expansion strategy. Qatar has also opened a new location to better service local clients.
Avis is market leader in Egypt, as a result of increased leisure business, and Bahrain has seen a significant increase in business as a result of the F1 Grand Prix. Avis customers are offered a range of booking options and rates to satisfy any requirement. Avis’ new Intra Gulf Rate programme is a customised product introduced in response to the increase in regional travellers, and it offers competitive pricing and inclusions.
Avis’ existing All in One rates offer rates (mainly in US dollars) for the major European countries at a guaranteed all-inclusive price. Avis customers can book online and then either selecting their country of residence to be directed to specific country sites with local information, or they can book a car in four steps straight from the home page. Avis’ award-winning design incorporates all essential information a customer will need, such as fleet, locations, local terms and conditions and special offers.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.