THE newly-opened Ritz Sharq Hotel is the second in a chain of boutique hotels set to open in prime locations across Kuwait City, extending up to the shopping arcades of the Salmiya district.

Said Rabie Al Sukhon, general manager of the Ritz Hotels Company, “Post the political, economic and military tensions in this region the situation in Kuwait has stablised and the tourism industry has been activated. The country has now emerged as a very vibrant market, attracting multinational companies and businessmen.”
Two years ago, he said, the A’amal Holding Company had the vision and foresight to understand the need for boutique hotels in Kuwait. The boutique hotel is a successful concept across the world, providing a host of benefits: spacious and stylish accommodation with personalised services, due to the fact that the number of rooms and suites in such hotels do not exceed 70. This allows guests to be surrounded by the quiet, privacy and comforts of their home.
The late 2000 opening of the emirate’s first boutique hotel, the Kuwait Ritz Hotel, impacted the market significantly. Said Al Sukhon, “While launching our chain of boutique hotels in Kuwait, the aim of Ritz Hotels Company is to provide the best value for money spent, with that special extra touch of hospitality, so unique to the boutique hotel concept.”
The Ritz Sharq Hotel consisting of 56 rooms and suites opened in March this year. Ritz Sharq Hotel stands right in the heart of Sharq’s business district along Shuhadaa street, and provides easy access to government offices, major leisure attractions and shopping malls.
The Ritz Salmiya Hotel will open end of this year, as planned.  Situated near the new Salmiya Shopping Complex, this hotel consists of 66 rooms, suites and multi-utility halls.
Ritz Hotels will be applying the same concept of food and beverage outlets in all properties, introducing Dunes Restaurant offering a variety of Arabic and Continental cuisine; and the Boutique Lounge with its cosy setting, where guests can relax with a cup of coffee or meet up with friends. To project the latest in technology, the hotel lobby is equipped with wireless internet and plasma screens providing easy access to all networks and satellite.
The chain’s  goal, said Al Sukhon, is to be the leader in owning and managing boutique hotels in Kuwait.