ABU Dhabi Duty Free (ADDF) has announced its major summer promotion, the ADDF Summer Fiesta, which runs from June 1 to August 31.
The Summer Fiesta will have a ‘scratch-and-win’ format, with on-the-spot rewards and valuable prizes.
Mohamed Mounib, managing director of ADDF, said, “The Summer Fiesta will be very different from last year’s Summer Adventure promotion, but will still be aimed at increasing penetration, increasing average passenger spend and encouraging travel into and out of Abu Dhabi. Following extensive analysis of the results of last year’s Summer Adventure campaign, we have decided to lower the entry level criteria in order to enable a larger number of our passengers to take part. We have carefully studied the profile of each shop in order to set the entry level for people to avail of the scratch-and-win cards depending on the average spend per passenger in each shop.
“We feel that by moving ahead from the raffle concept to scratch and win – which has never been done before in an airport – we are giving our passengers a real sense of adventure and rewards, and we will ensure that every passenger is a winner.”
There will be daily prizes of three airline tickets, one to a European destination such as London, Paris, Amsterdam or Frankfurt, one to a Middle Eastern destination like Cairo or Beirut, and one to a Far East or Subcontinent destination such as Bangkok, Hong Kong, Singapore, Bombay or Trivandrum. Other prizes will include five gold bars weighing 2.5 gm every day, Everswiss watches, perfumes, cosmetics and lots of other gifts that have been developed especially for the Summer Fiesta, including caps, T-shirts, teddy bears, mugs and much more.
The airline tickets will be on both Gulf Air and the newly-launched Etihad Airways, both of whom have offered significant savings on air fares to Abu Dhabi Duty Free as partners in the promotion. The tickets will be valid for up to one year after the end of the promotion.
The Summer Fiesta will also include a number of additional promotions including chances to win Nestle products with purchases of Kit Kat, chances to win a luxury car with Pine Cigarettes, a luxury humidor with the World of Cigar shop, tickets to Paris with Evian and many more.
Abu Dhabi Airport will be transformed through the use of themed decorations to create a festive feel all around the terminal. There will be parachutes descending from the ceiling with gift-wrapped parcels, as well as hot air balloons with popular children’s characters hanging from the ceiling. An animated show will lend a real sense of excitement to the airport. All the decorations will carry huge messages to encourage people into the shops. There will also be a children’s play area, colourful characters, games and gifts to create a sense of fun and adventure.
“We will enter into a huge marketing and PR campaign to advertise the promotion locally and in some of the in-flight magazines, and during travel shows that ADDF will attend during the promotion,” Munib added. “What’s more, we have designed a special stage for winners with light effects that will create a real sense of excitement and fun.”
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