The French hotel group, Accor, one of the world's largest travel, tourism and corporate services conglomerates, celebrates its 20th anniversary at the Arabian Travel Market (ATM) in May this year. A senior delegation from all over the world will be present at the show.
Coinciding with ATM, Accor will stage the Middle East launch of 'Privileged Guest' loyalty cards for its luxury brand, Sofitel Hotels & Resorts, comprising 160 hotels in 53 countries.
The Sofitel cards recognize loyal guests and are strictly registered by name. Holders qualify for a VIP welcome at all Sofitel hotels and a double room for the price of a single From left, Horeca founders, Nouhad Dammous, Joumana Dammous-Salame, Paul Ariss, President of the Syndicate of Lebanese Restaurants, Cafes, Pastry Shops and Night Club Owners, enabling partners to stay free.
Late check-outs enable 'Sofitel Privileged Guest' members to keep rooms until 1600 hrs and 'Compliments Points' are awarded for every stay proportionate to total expend expenditure.
Further privileges include express check-out, free access to the hotel's health clubs, ironing service, free international newspapers and special rates from Europcar.
After accumulating 14 stays, members become eligible for Gold Card level, which guarantess room availability and entitles them to upgrades as well as early check-in.
"Special facilities are also available at selected hotels for Arabic speaking guests', explained Mohammed Taher, director of sales and marketing Middle East. "This includes Arabic TV channels, Arabic newspapers, meals menus in Arabic etc.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.