BTA Promoting Britain as the number one tourist destination for Middle East travellers was top priority for the British Tourist Authority (BTA) on its first participation at the MTF.
"Britain has had a booming summer this year. Things have been very positive," says Mark Miller, general manager, Middle East and Indian Sub-Continent, British Tourism Authority.
"We are promoting Britain as the top destination in Europe for Middle East travellers. They will have no problems in travelling to Britain. Visas can be obtained within 24 hours."
Another scheme of interest in the Middle East will be the Premiership product.
"Exclusively through the International Academy, young players of all abilities can now play and train with the best soccer clubs in Britain. They can even get a team shirt and feel part of the side," Miller said.
Britain has witnessed a 23 per cent increase in the number of visitors from the Middle East and Mediterranean region over the last five years, according to Miller.
"This region will always be our key market," he said.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.