Unique music suites launched in Bali
T’s a dream come true for those in the music business: W Hotels Worldwide, in partnership with Coca-Cola, debuted the first-ever W Sound Suite at W Bali – Seminyak. This private music studio and writer’s room will be the place for professional recording artists, studio musicians and producers, in addition to hotel guests, to record in style while on the road. Additional studios in music meccas around the world will be unveiled later this year at W Hollywood, W Barcelona and W Seattle, with more to come.
'W has a long history of musicians staying, playing, and celebrating at our hotels,' says Anthony Ingham, Global Brand Leader, W Hotels Worldwide. 'We know that inspiration can strike at any moment, so the W Sound Suite is today’s tech-savvy version of scribbling lyrics on a cocktail napkin. Bali, a vibrant and creative hub often called ‘the alternative Ibiza’, is the perfect setting for our first music studio, with Hollywood, Barcelona and Seattle to follow. After all, who can’t find inspiration in paradise?'
W Sound Suites are in part the brainchild of the W brand’s North American music director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. He has been working with W to identify the best sound equipment and studio layout to ensure the suites are optimal for professional use.
'While travelling around the globe making music for the last decade, I’ve run into many challenges including costly studio rentals, the risk of disturbing other guests, and not being able to find a suitable place to listen to or create music,' says DJ White Shadow. 'We dreamed up an environment for musicians to create that is convenient, stylish and functional. I’m thrilled to partner with the equally innovative team at W Hotels – there isn’t another brand that could bring this idea to life on such a global scale and in such an innovative way.'
The first W Sound Suite at W Bali offers a stylishly sound-proof space featuring a lounge big enough for a proper entourage. The main mixing room includes professional equipment from industry favourites, Native Instruments, Pioneer and Moog, as well as a private vocal booth overlooking a tropical garden.
W Bali will introduce new menus poking fun at celebrity musicians and their infamous riders. W hotel guests can get in on the action by booking the W Sound Suite, which includes a private master class lead by W Bali’s music curator Damian Saint.