Reed Travel Exhibitions (RTE) has appointed a new account manager dedicated to its Middle East and North African clients.

Hibba Bilal, 25, is a business administration and psychology honours graduate from Vienna's Webster University. She is now responsible for all the company's MENA client relations across four RTE shows.

'Hibba will now look after sales and client servicing for MENA clients participating in the Arabian Travel Market, Mediterranean Travel Market, the CTS Travel Market and World Travel Market,' said Matt Thompson, RTE's group exhibitions director.

'As Hibba speaks Arabic and has a thorough understanding of the region, we believe she will enhance our client-care throughout the rapidly developing travel and tourism industries within the Middle East and North Africa,' Thompson said.

'Worldwide our exhibitions have increased participation from this region, which is being actively targeted by both the international inbound, outbound and MICE sectors.'

Multi-lingual Hibba, who speaks English, German and Italian as well as Arabic, moves up to her new position from sales manager of the Mediterranean Travel Fair, held annually at the Cairo International Convention and Exhibition Centre.

She has been involved in the international trade exhibition industry for over four years, having previously worked with the International Trade & Exhibitions Group.