Royal Caribbean expanding Middle Eastern presence

Brilliance of the Seas

Brilliance of the Seas from Royal Caribbean International will be deployed in Dubai in 2010.
From January to April 2010, the cruise line will offer international holidaymakers seven night sailings from this increasingly popular destination. Itineraries for the new cruises from Dubai will be announced in the coming weeks.
“Dubai is a dynamic and thriving city that shows great growth potential. Building on our reputation for introducing revolutionary cruise experiences, we are excited to provide a different cruise holiday than traditionally offered in this region,” said Michael Bayley, senior vice president, international for Royal Caribbean Cruises.
“Royal Caribbean continues to attract holidaymakers internationally and we are thrilled to offer new and exciting choices for our guests - combining our distinct onboard amenities with compelling itineraries including the Arabian Gulf’s most popular destinations.”
During a visit to Dubai last month, Rama Rebbapragada, associate vice president, international sales and marketing for Royal Caribbean Cruises said, “We continue to win devotees from throughout the Middle East and are pleased to have exceeded our 2008 sales target for the region achieving significant growth over last year.”
“The Brilliance of the Seas will give us the opportunity to open a whole new market for people who have no experience in cruising, particularly in the Middle East market. We expect to see a huge demand from regional travellers, who can now experience a new product that is perfect for the complete family,” added Helen Beck, regional sales director EMEA.
Brilliance of the Seas has a sleek profile and features vast expanses of open space, mirrored surfaces and glass paneling - nearly three acres of exterior glass. The open Centrum with 10 deck high windows and ocean facing glass elevators offer guests fabulous views. Among the ship’s unique features is a pair of ultra high tech, self leveling pool tables in the Bombay Billiards Club.
Recreational amenities include a rock-climbing wall, jogging track, basketball and volleyball court, golf simulator and nine-hole miniature golf course, and a large gym with treadmills facing the sea.There are five dining venues and other coffee bars.
Royal Caribbean’s latest project due to launch in November 2009 is Oasis of the Seas, the largest, most revolutionary cruise ship in the world. The ship will span 16 decks, carry up to 5,400 guests, and feature 2,700 staterooms.