New look for Qatar’s global campaign


Qatar Airways has unveiled its brand new global television, print and online campaign focusing on its key attributes as a premium brand and adopting the new tagline, ‘The world’s 5-star airline.’
The new advertising tagline is designed to give emphasis to Qatar Airways’ expanding worldwide network and is an important part of the airline’s drive to build its premium brand image on the global stage. The brand communications campaign includes three new 30-second television commercials showcasing the airline’s best attributes – award-winning hospitality, cuisine and international network with particular emphasis on Qatar Airways’ exclusive Premium Terminal at Doha International Airport.
The commercials are being aired on leading television networks including CNN International, Al Jazeera International and BBC World and complement a print campaign across newspapers and magazines worldwide.