Passion with a Plus from Emaar Hospitality Group


Emaar Hospitality Group has introduced Passion Plus, a new system of standards and procedures to enhance the guest experience, at all its properties including hotels, serviced residences and leisure clubs.
Passion Plus aims at ensuring consistency of service and superior guest experience across all operational aspects of Emaar’s diverse hospitality & leisure portfolio.
Developed by Guest Best, an international quality consultancy, in association with the management team of Emaar Hospitality Group, the system sets a new benchmark in corporate standards, standard operating procedures, learning and development checklists and service excellence verification. It will be functional at all levels of leadership and associates and across all departments.
Marc Dardenne, chief executive officer, Emaar Hospitality Group, said: “Emaar Hospitality Group is committed to upholding the highest standards in customer service and in offering a diverse bouquet of amenities that maximize the guest benefits.”
'Passion Plus will be one of our key drivers in accrediting all our properties to the highest international standards in quality certification,’ he noted.
The user friendly system, is database driven that helps users to track and record the performance of associates. The system can be personalised to measure the progress achieved by associates against specific learning and development benchmarks.
Updating processes are readily available and immediate distribution of data is possible by a single key-stroke. Upgraded procedures are communicated in simplified terms thus ensuring that quality improvement practices are rendered effective.