MICE focus for Qatar

A view from the Doha Corniche

QATAR, the pearl of the Middle East with its recent fortune of having the second largest gas reserves in the world, is moving towards economic diversification, a prudent approach to ensure a long-term healthy economy, with increasing opportunities for the MICE market.

With its emphasis on world-class facilities, the country is increasingly being recognized as the place for productive business ventures and offshore set ups.
Taking advantage of the positive economic climate and the need for a destination management company, Discover Qatar – a division of Qatar’s flag carrier, Qatar Airways, has equipped itself to meet with the business, events and incentive needs of the MICE market, with its growing interest in holding conferences and meetings in Qatar.
Discover Qatar, the inbound division of Qatar Airways Holidays was established in 2002 seeing the growing potential for business and leisure travelers, traveling to Qatar.
With its aggressive programme of promoting Qatar as a tourist destination, the company boasts of dedicated services for the high-niche MICE market.
The company’s many sectors are designed to alleviate the stress often experienced by event organizers and incentive travelers in selecting suitable five-star venues at attractive prices. The company can negotiate terms for the agent and ensure that the property recommended is best suited for the event.
Its multi-linguistic team organizes visas, and facilitate meet and assist arrangements, transportation, car hires, airport transfers, local tours. Discover Qatars’ expertise can transform events into unforgettable memories by giving it the Arabian flavour.
Further, it can provide necessary assistance for scouting event teams, with travel arrangements and site inspections at special familiarization prices.
Discover Qatar is a pro-active forward-looking company, which is a growing choice among inbound event operators, even as they look at Qatar as the ideal host destination for MICE interests.