Jumeirah announces new strategy


Jumeirah has announced plans to create an industry leading sales and distribution platform as part of its recently unveiled international growth strategy.

The group will expand its network of international sales offices, and launch a private label GDS code for all its hotels.
Gerald Lawless, CEO of Jumeirah, stated: “Jumeirah is one of the most dynamic young luxury brands in the world today and we need to ensure that we are developing cutting edge solutions to achieve our growth intentions, and that we are able to add substantial value to any business that becomes part of our portfolio. I am confident that the plans we are announcing consolidate our position at the forefront of the luxury hospitality sector.”
Jumeirah’s private label code, JT, will officially be in effect from December 1, 2005, and will be launched with an extensive consumer and trade marketing campaign promoting the introduction of a brand new product range for its hotels and leading with the slogans ‘Think Jumeirah, Think JT.’ The decision to launch its own private label code will mean that Jumeirah’s existing association with Leading Hotels of the World will be concluded.
Bill Walshe, chief sales and marketing officer for Jumeirah, said: “The introduction of ‘JT’ as the private label code for Jumeirah is another important step towards global recognition for our brand and our individual hotel experiences. JT will be available on all four GDS platforms and its introduction is a significant step in the journey to make us easy to business with for our customers.” 
In line with its new corporate identity and global expansion plans Jumeirah has expanded its sales network to include Asia, recognising the region as a key growth area for business to its properties worldwide. It has appointed Delivering Asia, one of Asia’s most successful hospitality sales and marketing companies to handle its sales and marketing activities throughout the region with offices in Japan, Hong Kong and Bangkok. Jumeirah’s existing sales network includes offices in the UAE, UK, Germany and the US and this new addition will be key to the development of the world’s fastest growing outbound travel market to one of the world’s most luxurious hospitality brands.