A revenue mission


Shankar Bharadwaj has been named the new reservations and revenue manager at the Sheraton Deira Hotel and Towers as part of its upgrade programme.

"This position has been created to allow guests to fully benefit from the numerous benefits and packages that Starwood's reservation system has to offer," a hotel spokeswoman said. Bharadwaj has more than 15 years experience in the industry in the Middle East, and returns to Dubai after five years in Yemen.

"I'm on a mission to increase hotel revenues and average room rate and I look forward to facing the challenge," he said.