FROM September 14 to 17, the Taj Palace Dubai will be participating at the South African tourism roadshow organised by Dubai Tourism Commerce Marketing (DTCM).
The drive targets the South African market. It is expected to boost visitor arrival to Dubai from South Africa. The hotel is working with South African agencies and tour operators, who have been instru-mental in making the hotel a preferred stopover.
Said GM Yannick Poupon, “We are glad that our market penetration of South Africa has grown extensively over the period. Our hotel enjoys a good reputation among the large travel agents and tour operators who have been active in building our stopover business from that region. South Africa has growing potential to be an excellent source market for Dubai.”
Poupon said the last seven months have seen the hotel realize its budget objective year-to-date, thanks to the growing tourist arrival in Dubai. The hotel’s percentage average occupancy is well in the nineties, and it is a leader in the RevPar arena. New strategies include roadshows like the one in South Africa. “With 271 hotels in Dubai vying for business, competition has just gotten fiercer. This year’s outlook aims to surpass 2003’s stellar performance brought about by the busy IMF and World Bank Meetings,”said Poupon.