2023 edition of Sustainable Hospitality Challenge announced

Future Hospitality Summit

Hotelschool The Hague has announced the launch of the 2023 Sustainable Hospitality Challenge (SHC). This year’s edition will include for the first time, leading international architecture, technology and design universities who will be joining the participating top-tier hospitality institutions to form multidisciplinary student teams.

The Sustainable Hospitality Challenge (SHC) is a Hotelschool The Hague initiative that aims to enhance the evolution of sustainable hospitality, foster innovation driven by the leaders of tomorrow, and nurture talent on a global scale by bringing them close to industry organisations who want to reimagine the future of hospitality.

Over 40+ universities from around the globe, including returning champions, Cornell University, Ecole Hoteliere de Lausanne (EHL), Toronto Metropolitan University, Hotel Institute Montreux, CY Cergy Paris Universite, and Hotelschool The Hague, will be competing in this year’s challenge.

The challenge, founded in 2014 as the ‘Genio Worldwide Innovation Summit,’ has re-established itself to make sustainability its central theme, given the urgent relevance of the climate crisis to the hospitality industry. Presented by Hotelschool The Hague, The Sustainable Hospitality Challenge, together with their partners The Bench, The Sustainable Hospitality Alliance, and its main sponsor NEOM, is committed to building a more sustainable future.

The theme of this year’s challenge will be: ‘ONE WITH NATURE’, focusses on the urgent need to preserve and regenerate ecosystems. Primarily inspired by NEOM’s respectful relationship with nature, this year’s challenge touches upon regenerative tourism. The qualifications rounds were held in March 2023, followed by the semi-finals in Amsterdam. The finals, in partnership with The Bench and The Sustainable Hospitality Alliance, will be held at the Future Hospitality Summit (FHS) in Abu Dhabi.