Active tourism, nature come on top


The year 2022 will be remembered as the year of tourism recovery for many of the most traditional destinations in Europe, the Caribbean and the Middle East. It was confirmed that underlying travel demand remained intact once there was a removal of mobility restrictions.

However, the motivations and interests shown by travellers in this tourism revival have undergone structural changes that have affected trends and are likely to continue into the future.

Mabrian Technologies, a company specialising in Tourism Intelligence, has analysed the global evolution of tourism interests based on the millions of spontaneous interactions of travellers registered on TripAdvisor, the world’s largest travel and activities portal.

This analysis shows how interest in tourism activities related to nature, active and wellness tourism has clearly increased in importance since 2019, in a trend that looks set to continue to grow.

Mabrian reveals the top 10 destinations that will stand out in 2023:

Topping the list is Bali, Indonesia, says the report. This island paradise stands out for offering a wide range of activities related to active, nature and wellness tourism, as well as an excellent evolution of its air connectivity for 2023: 45 per cent more new routes and a 115 per cent increase in incoming seats. In addition, Bali offers a very competitive average hotel accommodation price for the coming months.

In second place is Crete, Greece’s largest island. Greece is a country that has broken tourism records during 2022, despite the absence of Russian tourists, which was previously one of its main markets. Despite being a mainly summer destination with a high relevance of the sun and beach product, Crete has 57 per cent of tourists’ comments about active, natural or wellness tourism activities. In addition, the destination shows a 17 per cent increase in capacity compared to last year, both for domestic and international routes. As for its accommodation offer, it is the destination with the second most competitive average hotel prices for the coming months.

The podium is closed by Algarve, located in the south of Portugal, with an interesting mix of tourism product, very competitive accommodation prices and a significant increase in air connectivity.

The destination of Antalya, in the south of Turkey, is also noteworthy for being the destination with the lowest accommodation prices of all those selected, as well as showing an increase of more than 20 per cent in air connectivity for 2023, compared to the previous year.

Both France and Italy manage to place two destinations in the top 10 of those that will stand out in 2023.