People & Events New sales director at Mِovenpick November 2003 1098 Share Safwat. Maher Safwat has been appointed director of sales for the convention center and the MICE business at the Movenpick Media City. Maher was graduated from the Faculty of Tourism and Hotels, Helwan University and he joins the Movenpick Media City with more than 12 years experience in the tourism industry in different multi-national companies like American Express and Thomas Cook.Among his new challenges, Maher will be responsible for the sales and marketing activities for all the meeting and conference facilities in the hotel which can accommodate up to 600 delegates in addition to the new convention center which is considered one of the largest and up-to-date in Egypt, which can accommodate up to 2250 delegates featuring the latest state of the art in audio equipments in addition to a modern equipped theatre which can accommodate up to 1000 guests.