Educational programme on agenda


The organisers of MTF, Reed Travel Exhibitions, have announced that a full educational seminar programme has been confirmed for this year’s event.

It is to run alongside the exhibition being held at the Cairo International Convention & Exhibition Centre.

MTF is the perfect business forum for travel industry professionals wanting to conduct business in the Eastern Mediterranean region. It provides an excellent opportunity to meet industry players face to face. Now in its fourth successful year, Mediterranean Travel Fair has attracted a number of key international industry associations and leading travel trade representatives to the seminar programme.

“Each year the seminar programme grows in popularity. We are delighted at this year’s response, which has enabled us to put together a varied and extended programme,” said Vicky Redwood, marketing manager, MTF. “The seminar programme is an important element to the event as it provides delegates with the opportunity to gain a valuable insight into the industry’s latest ‘hot topics’ and business practices.”

The programme to date includes a session run by Market Vision, the international Middle Eastern partner to IPK on “Gulf Travel Trends”. Representatives from MPI (Meeting Professionals International) and CIMPA (Connected International Meeting Professionals Association) will cover topics related to the meetings and incentive market in two separate sessions “Trends in the Global Meetings and Event Industry” and “International Meetings in a Changed Meetings World”.

“, one of the region’s on-line travel planning companies, will host a seminar on ‘e-Marketing Benefits to the Travel Industry’, and we will also be looking into the future with Space Adventures who will be conducting a session on ‘The Next Frontier in Travel: Space Tourism,” said Redwood. This presentation, to be given by Christopher Faranetta, will focus on the space experiences available today and in the future.