Mourouj unveils its new brand identity

Elsherif ... market leaders by 2020

MOUROUJ Hotels and Resorts operators of hospitality establishments throughout the emirates unveiled their new brand at last month’s GIBTM.

Mourouj Hospitality Management was incorporated in 2012 and has been moulded into the hotel management company. Currently, is one of the regionals most ambitious hotel operator with sound operations and representations in major markets around the Middle East and North Africa.

As part of the brand, Mourouj Hotels and Resorts have integrated a look that defines the brand with new architectural statement for the ‘wellness’ moral hospitality. Mourouj Hotels and Resorts have developed a new logo that reflect its dedication to customers and connects with their key audiences through visual content.

“We are extremely committed to delivering memorable luxury and, as part of the ongoing redevelopment of the hotels and Resorts; this will bring us closer to our customers”, said Tarek Elsherif, managing director of Mourouj Hotels and Resorts. “Following a very successful year both in terms of new business and product development, we felt our new brand should reflect who we are” continued Elsherif.

Mourouj Hospitality Management now operates in Abu Dhabi, Dubai, and Fujairah a number of hotels and hotel apartments offering high quality standards of service and guests facilities, a real value for money. All the properties offer a unique and relaxing ambiance with an authentic Arabic theme, to represent a spectrum of amenities for the family, from the ultimate luxury landmarks to cosy boutique resorts, magnificent leisure centre and the finest restaurants.

“Our group is looking to the future of our hotels and resorts brands, and the ongoing accommodation needs of our guests. We define Mourouj Hotels and Resorts as ‘many hotels and one philosophy’ concept with a vision that will lead us to become market leaders by 2020”, concluded Elsherif.