Avis names new licensee in Bahrain


Avis has appointed Al Kooheji Holding Group as its new licensee in Bahrain.

A predominantly Bahraini company established since 1984, Al Kooheji has set up a new subsidiary, Bahrain Commercial Services, to handle the car rental business.

The company is planning a total restructure of the fleet and expansion of 40 per cent over the next two years.

It will target the corporate and leasing markets as well as outbound tour operators and travel agents, aiming at selling all inclusive holiday packages through a local tour operator.