AI adoption reaches 91pc in Mideast hospitality: PwC

Tue, 23 Dec 2025

A new PwC Middle East report, ' AI at the heart of tourism and hospitality: powering personalisation, efficiency and growth', reveals that while 91% of regional industry leaders are already piloting or using AI technologies, only 3% have achieved full-scale implementation.

GCC set to capture key share of $2trn sports tourism market

Thu, 16 Oct 2025

The GCC has established itself as a global stage for major sporting events – and now stands to capture a share of the $2 trillion global sports tourism market by 2030, according to new PwC Middle East report.