Aleph Hospitality to manage first Crowne Plaza hotel in Multan

Wed, 15 Jul 2026

Aleph Hospitality, an independent hotel management company in the Middle East and Africa, has signed a hotel management agreement with Serene Tower to operate the upcoming Crowne Plaza Multan in Pakistan, further expanding its presence in emerging travel markets.

IHG to open Crowne Plaza in Multan

Wed, 12 Nov 2025

IHG Hotels & Resorts, one of the world’s leading hospitality companies, has signed a franchise agreement with Serene Tower to bring the Crowne Plaza brand to DHA Multan, Multan city, a key cultural and economic hub in Pakistan.