WTTC welcomes EU Sustainable Tourism Strategy, urges stronger public-private collaboration

Wed, 11 Nov 2026

The World Travel & Tourism Council (WTTC) has welcomed the European Commission’s first EU Sustainable Tourism Strategy, describing it as an important step towards recognising tourism as a strategic pillar of Europe’s economy, while calling for stronger cooperation between governments, European institutions and the private sector to turn its ambitions into measurable results.