UAE-based travel and tourism group Elevate World is expanding its GoElevate brand beyond accommodation, introducing a broader portfolio of travel products, including activities, attraction tickets, concerts, events, experiences and airport transfers.
Previously available exclusively through the group’s Elevate DMC brand,
the additional products will now be accessible to a wider audience through
GoElevate, its online distribution platform.
Announced at World Travel Market (WTM) London 2026, the expansion is
supported by investment in technology and artificial intelligence through Yara
AI.
The technology will help source destination-specific ancillary products
and match them with the requirements of the group's demand partners.
Alongside the announcement, Elevate World signed a Memorandum of
Understanding (MoU) with the Department of Culture and Tourism – Abu Dhabi (DCT
Abu Dhabi), reflecting its growing collaboration with tourism authorities.
Samir Hamadeh, Founder and CEO of Elevate World, commented, “The trip
doesn’t end at the hotel door, and neither should our offering. Travellers are
buying complete journeys, and GoElevate gives our partners the technology to
sell every part of one, turning fragmented supply into a single proposition.
With Yara AI, we’re no longer just adding more products to a catalogue. We’re
matching the right experiences to the right markets, so a tour operator in
Europe or a travel agency in India can offer its customers exactly what they’re
looking for in each destination. For our partners, that means more value from
every booking. For destinations, it means travellers who stay longer, spend
more and see more of what the place has to offer.”
The agreement forms part of Elevate World's broader strategy to
strengthen partnerships with tourism boards across the Middle East, the Indian
Ocean and Southeast Asia.
The group aims to help destinations convert international travel demand
into visits while developing technology that connects tourism providers with
travel sellers worldwide.
With a network of more than 3,000 directly contracted accommodation
providers and over 300 strategic partners, Elevate World provides tourism
boards with access to tour operators, online travel agencies, wholesalers and
travel agencies.
Through the GoElevate expansion and its investment in AI-powered
distribution, the group aims to offer partners a more integrated travel
proposition, connecting accommodation with destination experiences and
additional services throughout the customer journey.