Dubai Holding Entertainment will showcase its portfolio of 20 parks, attractions and destinations at World Travel Market (WTM) London 2026, as it seeks to strengthen international travel partnerships and attract more visitors to Dubai.
The event, taking
place from November 3 to 5 at ExCeL London, comes as the company launches its
new annual entertainment season, Truly Amazing, alongside the reopening of
Dubai Parks and Resorts, the launch of Global Village Season 31 and the
introduction of The Ledge at The View Palm Jumeirah.
The group's portfolio
includes theme parks, cultural attractions, nature experiences, live
entertainment, cinema and hospitality destinations, including The Green Planet
Dubai, Wild Wadi Waterpark, ROXY Cinemas and Coca-Cola Arena.
Rami Mashini, Vice
President - Operations at Dubai Holding Entertainment, said: “Dubai continues
to give international visitors new reasons to discover the city and new
experiences to return for. Across Dubai Holding Entertainment, we contribute to
that proposition through destinations that bring together theme parks, culture,
live entertainment, nature, hospitality and some of Dubai’s most recognised
attractions.
“WTM London gives us
an important opportunity to strengthen our engagement with the international
travel trade. With our always evolving attractions, experiences, and price
value, we are giving our partners more opportunities to build compelling Dubai
itineraries and give their guests more reasons to explore the city.”
As part of its efforts
to make attractions more accessible, the company has introduced the Amazing
DXBpass, priced at AED399 and valid for 10 days. The digital pass allows
visitors to select four experiences, including two theme parks, one city
attraction and one flexible experience, with savings of up to 50% compared with
the stated standalone prices.
Theme parks and
family attractions
Dubai Parks and
Resorts brings together several major attractions, including MOTIONGATE Dubai,
the Middle East's largest Hollywood-inspired theme park, and Real Madrid World,
which features more than 40 experiences and the 460-foot Stars Flyer, described
as the world's tallest amusement ride.
The destination also
includes LEGOLAND Dubai and LEGOLAND Water Park, alongside accommodation
options such as LEGOLAND Hotel, Lapita, Dubai Parks and Resorts, Autograph
Collection, and T-REX Glamping, a dinosaur-themed family accommodation
experience.
Riverland Dubai adds
14 entertainment, dining and leisure experiences, supported by a new membership
programme starting at AED59 per month. Three-month and annual membership
options are also available, while new seasonal attractions include bowling and
Automobili Lamborghini racing simulators.
Global Village
expands Season 31 offering
Global Village, which
the company describes as the world's most visited theme park based on average
daily attendance, has launched its 31st season with 29 pavilions representing
more than 90 cultures.
The destination
features more than 3,500 shopping outlets, over 250 dining options, 40,000
shows and more than 200 attractions. New entertainment this season includes
Fast Live 2: The Police Strikes Back, Bollywood Idol and Bank Heist, alongside
refreshed cultural pavilions and dining concepts.
Running until May
2027, the season continues Global Village's programme of bringing together
international cultures through entertainment, shopping and food. Since opening
in 1997, the destination has welcomed more than 100 million visitors.
New experiences at
Dubai landmarks
At The View Palm
Jumeirah, the newly introduced The Ledge features eight glass platforms
extending 1.5 metres beyond the observation deck, located 240 metres above sea
level. The attraction offers views of Palm Jumeirah, the Arabian Gulf and
Dubai's skyline.
The launch coincides
with the observation deck's fifth anniversary. Since opening in 2021, The View
Palm Jumeirah has welcomed millions of visitors from 130 countries.
Elsewhere, The Green
Planet Dubai offers an indoor rainforest experience featuring more than 3,000
plants and animals, while Wild Wadi Waterpark provides family-oriented water
attractions.
Coca-Cola Arena
continues to host live entertainment events, while ROXY Cinemas offers premium
cinema experiences, including ROXY Xtreme, which features the largest cinema
screen in the Middle East and North Africa.
Through its
participation at WTM London, Dubai Holding Entertainment aims to engage
international travel operators and industry stakeholders, highlighting its
range of experiences for families, couples, groups and individual travellers.
The company said its portfolio and seasonal offerings provide travel partners with opportunities to develop varied Dubai itineraries and encourage repeat visits to the emirate. -TradeArabia News Service