Bahrain is continuing efforts to strengthen its tourism sector by developing its competitive advantages, expanding digital transformation and promoting sustainable tourism, Tourism Minister Fatima Al Sairafi said on World Tourism Day.
In a statement marking World Tourism Day on September 27, Al
Sairafi said the Kingdom was building on progress achieved in tourism to
strengthen its position as a regional and international destination while
supporting wider national development.
She said the annual occasion highlights tourism’s growing
contribution to economic and social development and cultural exchange, while
providing an opportunity to explore new opportunities created by rapid changes
in the global tourism industry.
This year’s theme, "Digital Agenda and Artificial
Intelligence to Redesign Tourism", reflects the sector’s growing reliance
on technology and artificial intelligence.
Bahrain is expanding digital transformation in tourism in
line with the objectives of its Tourism Sector Strategy 2022–2026, she said.
The Ministry of Tourism and Bahrain Tourism and Exhibitions
Authority (BTEA), working with the private sector, are using modern
technologies and AI to improve visitor experiences and respond to tourists’
needs.
Measures include improving access to tourism services and
developing interactive digital platforms to promote Bahrain’s attractions and
destinations.
Al Sairafi said these initiatives would help improve service
quality while strengthening the sector’s competitiveness.
She also stressed that technological development must go
hand in hand with sustainability.
Tourism businesses are being encouraged to adopt innovative
solutions to improve resource management and reduce environmental impact,
alongside efforts to develop tourism infrastructure, attract investment and
host international events, exhibitions and other occasions.
According to the minister, these efforts will help diversify
Bahrain’s tourism offering and increase its appeal to visitors.
Bahrain’s cultural and historical heritage, historic sites,
beaches, entertainment facilities and range of visitor experiences provide a
strong foundation for further tourism development, Al Sairafi said.
She emphasised the importance of preserving national
identity and cultural heritage while strengthening their contribution to
tourism.
The minister also highlighted the importance of cooperation
between government bodies, the private sector and the community in increasing
tourism’s contribution to the national economy.
She commended tourism-sector workers for their efforts to
improve services and enrich visitor experiences, supporting the goal of a more
competitive, diverse and sustainable tourism sector.
Al Sairafi said Bahrain’s tourism development forms part of
wider national efforts led by His Majesty King Hamad bin Isa Al Khalifa and
guided by His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown
Prince and Prime Minister. -TradeArabia News Service