HBX Group, a B2B travel technology marketplace, has partnered with Sabre to expand access to its global accommodation portfolio across Sabre’s worldwide travel agency network.
The agreement will
enable Sabre-connected agencies to access HBX Group’s accommodation supply more
efficiently, offering greater choice, availability and competitive rates for
travellers worldwide.
Existing HBX Group
partners can continue using their credentials through Sabre APIs, ensuring a
seamless onboarding process.
The collaboration
strengthens HBX Group’s presence in the global retail agency market while
combining its accommodation marketplace with Sabre’s extensive distribution
network and connectivity capabilities.
David
Amsellem, Chief Distribution Officer at HBX Group, said: “This partnership with
Sabre is a strong example of where travel distribution is heading: closer
collaboration, better connectivity and more shared value across the ecosystem.
By making our global accommodation portfolio more easily available to Sabre’s agency
network, we are helping travel sellers access the breadth, flexibility and
reliability they need to serve their clients, while also creating a stronger
platform for long-term growth together.”
Chinmai
Sharma, Global Head of Lodging, Ground & Sea at Sabre added: "A core
priority for us is reducing content fragmentation and complexity so agents and
suppliers can connect more effectively in one place. Bringing 250,000
properties from HBX Group’s global portfolio into Sabre Mosaic Marketplace
expands choice for our agency partners, supporting them as they create the best
experiences for their travellers.” -TradeArabia News Service