Outletcity Metzingen will launch its World Cup Summer campaign from May 22 to July 18, 2026, offering a blend of football-themed entertainment, premium shopping, and family activities designed to attract international visitors, including GCC travellers, during the summer season in Germany.
The campaign, titled “Your Stage, Your Show,” will feature
an interactive football experience at Outletcity Court at Lindenplatz, where
visitors can book 90-minute sessions to play matches with family and friends.
Additional attractions include BOLZBOX table football games,
football-themed photo installations with Adidas and VfB Stuttgart branding, and
live freestyle football performances across key areas of the outlet.
Family-friendly activities will run throughout the season,
including face-painting and glitter tattoo sessions on 4 and 11 July, along
with children’s entertainment at Lindenplatz.
A VfB Fan Sale will also take place from 1 to 27 June,
offering discounts of up to 80% on selected merchandise ahead of the FIFA World
Cup 2026™ excitement.
The outlet will also expand its retail offering with the
addition of Moose Knuckles, a Canadian brand known for premium outerwear and
sportswear.
In addition, special
late-night shopping events will offer extended hours and significant discounts
in June, July, and August.
With a combination of sports entertainment, retail promotions, and seasonal events, Outletcity Metzingen aims to position itself as a key summer destination in Germany. -TradeArabia News Service