Layia Hospitality and CAPM Investment have formed a joint venture to develop five budget hotels in Abu Dhabi as Layia introduces Day & Night Hotels.
This new approach to budget accommodation is expected to reach an audience of trendy, modern and young-at-heart budget-conscious travellers.
Located not only in major cities within the Middle East but in secondary cities too, Day & Night Hotels will be second-to-none products in terms of facilities, services, comfort and security.
Ahmad Al Yousuf, chairman of Layia Hospitality said: “The Middle East market is now mature enough to accept the concept of budget hotels. Thanks to the low-cost carriers, the perception of budget airlines and budget hotels is slowly but surely spreading into the minds of travellers. It is evolving from a curiosity factor to a serious alternative when deciding on a trip.”
Mohamed Al Sari, managing director of GGICO, which is the majority partner of Layia Hospitality, added: “Despite the current financial challenges, we are very upbeat with the launch of Day & Night Hotels. We are confident that the market will welcome this new initiative the same way it has supported our Layia brand and Living Courts concept.
“The design team is currently finalising a couple of options that will ensure a modern and polished appearance, cost-effective properties to build and maintainenance through state-of-the-art technologies.
“Room sizes will be generous (between 25 and 32 sq m depending on the location) and the main focus will be on the needs and requirements of the new generation of business travellers.
“Our ultimate aim is to have happy customers, happy owners, happy financial controllers and a happy environment”.
Daniel Hajjar, CEO of Layia Hospitality said: “The long-term success of Day & Night Hotels relies on its offering. I mean by this prime location, great distribution and spread, focus on online marketing and providing the smallest details and facilities to the emerging ‘in’ and sophisticated travellers.
“Emphasis will be put on being environmentally-friendly in all our approaches. But above all, and probably the most challenging issue, is to offer a room rate that would not exceed $100-150.
“The Company will seek to capitalise on the growing need for a high-quality value lodging experience at a reasonable price. The joint venture will be co-owned by Layia Hospitality and CAPM Hotel Investments and will be appointed to operate the company’s hotel developments under the Day & Night brand. All properties will be dry.”